Breaking news: international news service uses machine learning to increase website engagement

April 09, 2018
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Breaking news: international news service uses machine learning to increase website engagement
When the global news organization Reuters wanted to enhance its news readers’ experience and generate more value from its visual assets, it used Microsoft Azure Machine Learning to build a video recommendation engine that matches news articles to related videos on the Reuters.com website. With automated matching, Reuters drives higher engagement on its website, realizes more news and business value from video assets, and creates new revenue opportunities. 

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